American Academy of Ophthalmology - Case Study
AAO IT Action Plan
System Map
During various working sessions with CREATE Strategy, the AAO IT team developed their system map layer by layer. Starting with utilizing their previously built stakeholder maps, then building out relationships and how each member impacted IT's work, and adding in systems, software, services, and tools (SSTs) as well as metrics that comprised the final layer. This visualization gave AAO key insights on how to better work with their stakeholders in the future from an "inside-out" viewpoint.
Stakeholder Involvement
Everyone at AAO was facing similar challenges!
After internal stakeholder interviews and a two-day stakeholder workshop to share-out and innovate, the stakeholders involved came to a collective realization that that the issues at hand were not isolated to specific departments but were systemic across the organization. Having collaborated to address these broader, interconnected problems, they demonstrated the potential to implement comprehensive solutions that could significantly improve the overall working environment for everyone involved. This unified approach emphasized the importance of collective action in driving meaningful, organization-wide change.
Activating Progress
Drawing from their ecosystem mapping, stakeholder research, and workshop insights, the IT team determined that co-designing an improved, transparent submission and intake process would deliver the greatest organizational impact for AAO. They prioritized this initiative as the primary example to develop into an activation plan with the CREATE team. With CREATE Strategy, AAO developed a structured activation plan for this concept initiative with clear scope and measurable outcomes.
Growing Team Capabilities
A key project outcome that AAO had requested was to independently manage similar projects in the future. To support this, we provided them with a "Process Book" and Miro activity boards that not only highlight the significant progress already made but also serve as a guide for recreating key frameworks moving forward.