American Academy of Ophthalmology - Case Study

IT Process Optimization & Action Plan

EVALUATING Environments: Ecosystem Map

CREATE Strategy worked with IT team developed their ecosystem map layer by layer. This visualization created alignment between IT leaders, around how their team is positioned within the organization and identified opportunities on building better relationships with internal stakeholders.

GENERATING Solutions: Stakeholder Collaboration

Everyone at AAO was facing similar challenges!
After conducting internal stakeholder interviews and a two-day stakeholder workshop, the participants came to a collective realization that that the issues at hand were not isolated to specific departments but were systemic across the organization. Our clients and stakeholders worked together to ideate and implement potential solutions that improve the overall working environment. This unified approach emphasized the importance of collective action in driving meaningful, organization-wide change.

ACTIVATING Progress: Implementation Planning

Drawing from their ecosystem map, stakeholder research, and workshop outcomes, the IT team determined that co-designing an improved, transparent submission and intake process would deliver the greatest organizational impact for AAO. They prioritized this initiative as the primary example to develop into an activation plan with clear scope and measurable outcomes.

Growing Team Capabilities

A key project outcome that the IT team requested was to independently manage similar projects in the future. To support this, CREATE provided them with a "Process Book" and Miro activity boards that not only highlight the significant progress already made but also serve as a guide for recreating key frameworks moving forward. Below is a redacted example of the deliverable.