Thrive in Ambiguity: Turn Vision into Execution for Business Growth
Podcast with Stephanie Krell
“Strategy is a vision without a plan. Most people don’t know what to do with a future-state vision. CREATE’s mission is to help our clients close the gap of where you are today to where you want to be.”
In this episode of Founders Future, Stephanie Krell, Co-Founder of CREATE Strategy Consulting, reveals how her firm helps businesses navigate ambiguity and turn high-level vision into executable strategy. Unlike traditional consulting models, CREATE’s adaptive approach combines methodologies like human-centered design, Six Sigma, and change management to optimize resources and fuel sustainable business growth.
Stephanie shares:
🔹 Why most strategies fail (spoiler: they lack activation frameworks)
🔹 How to align teams and streamline processes—without costly overhauls
🔹 The "do more with less" mindset for scaling efficiently in uncertain markets
🔹 Her vision for a solopreneur marketplace to combat isolation in entrepreneurship
Key business growth takeaways:
✅ Strategy ≠ PowerPoint decks: Bridge the gap between planning and doing
✅ Leverage ambiguity as a competitive advantage
✅ Build reciprocal loyalty with employees, customers, and partners
A masterclass in operationalizing strategy for founders and leaders!
Listen to the full episode above! Schedule a call with us if you’d like to learn more!